our story


Eleven years ago, one man had a dream of redefining the way South Africans transformed their homes into designer living spaces. And so, armed with an idea and fuelled by his imagination he set about reinventing the industry, curating the finest elements of timeless taste and challenging old ideas of craftsmanship and quality.
 
A decade later, SHF has grown into a household name constantly redefining style and excellence. The story of how a man’s vision has informed a mind-set which remains true to these ageless ideals is shared in our signature galleries. SHF’s commitment to infusing energy, dynamic insight, industry brio and on-trend design is evident in every carefully selected piece. If style and quality are out there, SHF will find them and deliver them to you. Redefine yourself with SHF